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Market Voice

Market Voice

Vanity metrics and the ‘latest and greatest’ fuzzy thing on social media heightens the risk of boards, finance and procurement losing interest, and puts budgets at risk as the cost of capital rises

By Mutiny Group | Partner Content

26 September 2022 4 min read

By Mutiny Group | Partner Content -

26 September 2022 4 min read

Why mental availability, ESOV are fading: Peter Field, Karen Nelson-Field, Orlando Wood warn ad industry faces triple jeopardy threat, effectiveness rulebook ripped up

By Paul McIntyre and Brendan Coyne

13 June 2022 7 min read

By Paul McIntyre and Brendan Coyne -

13 June 2022 7 min read

Deep Dive

Deep Dive

Why mental availability, ESOV are fading: Peter Field, Karen Nelson-Field, Orlando Wood warn ad industry faces triple jeopardy threat, effectiveness rulebook ripped up

By Paul McIntyre & Brendan Coyne

13 June 2022 7 min read

By Paul McIntyre & Brendan Coyne -

13 June 2022 7 min read

Deep Dive

Deep Dive

GroupM boss Aimee Buchanan says holdcos face KPIs on diversity; Trinity P3 says clients already demanding it – diversity is the new 'net zero'

By Danielle Long - Contributing Editor

30 September 2021 5 min read

By Danielle Long - Contributing Editor

30 September 2021 5 min read

Industry Contributor

Industry Contributor

Better off out of it? NSW Government risks squeezing out smaller departments, repeating past mistakes and wasting public money with ‘only holdco’ master media tender

By Sam Buchanan - General Manager, IMAA

7 September 2021 4 min read

By Sam Buchanan - General Manager, IMAA

7 September 2021 4 min read

Industry Contributor

Industry Contributor

The IMAA versus NSW Government: Indies are better off leaving the price-driven drudge work to the holdcos

By David Angell - Business Director - Trinity P3

31 August 2021 5 min read

By David Angell - Business Director - Trinity P3

31 August 2021 5 min read

News

News

Lion scraps village model, consolidates creative duties into Thinkerbell, major changes ahead

By Josh McDonnell - Senior Writer

30 August 2021 2 min read

By Josh McDonnell - Senior Writer

30 August 2021 2 min read

Industry Contributor

Industry Contributor

Agencies and the ACCC: We're way beyond education and most advertisers don’t care anyway

By David Angell, Business Director - Trinity P3

10 February 2021 4 min read

By David Angell, Business Director - Trinity P3

10 February 2021 4 min read

News

News

Trinity P3 hires three

By Josh McDonnell - Senior Writer

1 February 2021 1 min read

By Josh McDonnell - Senior Writer

1 February 2021 1 min read

Deep Dive

Deep Dive

'Pitchpalooza 2020': Marketers hunt for data-driven agencies, COVID cost savings as $500 million up for grabs

By Josh McDonnell - Senior Writer

29 September 2020 6 min read

By Josh McDonnell - Senior Writer

29 September 2020 6 min read